Scale Your Experiences

Whenever you are talking to your current clients, try to keep track of the conversation. The questions they ask and the answers you give are valuable content for your blog. Scale your message.

Whether it is in person, on the phone or via email, there are other clients and potential clients that want your input on those topics as well. Why not be proactive and make them available on your website, blog and social media outlets? Not only will it help attract people to your business, it will also save you from repeating yourself so much.

Likes Mean They Are All Ears – The Power Of Facebook For Local Business

how st. louis businesses don't understand the power of facebook

Several weeks ago I was talking to a local business owner and asked him if he was using social media to promote his business. He said they had a Facebook page but other than posting a copy of their weekly flier, they didn’t really use it. I asked him if anyone had “Liked” their page. To my surprise, he said “Only about 200 people.” Amazed I replied “Only 200 people!!? For a small, local business that’s a great start!”

He didn’t understand my excitement, asking why that was so great when there are many more people than that who visit his store every day. This is a perfect example of how local businesses in the area seem to be missing out an opportunity that could significantly change the way they reach their customers. You see, after a little more conversation I discovered that those 200 people represented about 8 to 10% of his weekly customers. I also found out that this store was paying thousands of dollars per week in marketing through printed fliers and ads. These are dollars that have no solid way of tracking their return.

As we were finishing up our conversation I asked him, “If you could sit down and talk to 5% of your most loyal customers and get their feedback and thoughts on the way your business serves them, what would that be worth to you?” His eyes lit up. He got it.

You see when someone “Likes” a business, it is in turn giving that business permission to…. Wait, scratch that. They are asking for that business to sell to them. Facebookers are well aware of what it means when they Like a business. But in too many cases, the business that has been liked is letting that customer down.

3 Things To Think About While Building Your Online Image

building your online image

Promoting Your Brand Will Connect To Your Clients! But you have to market yourself properly. Forward thinking and knowing your message will boost your results.

Here are 3 things to think about when developing the online image of you and your business.

Who Is The Authority?

If you are viewed as the authority in an industry, and let people know how you solve problems, then you will be the one clients call when they are in need of help. Promote your knowledge and experience proactively, and when they need you, they will call.

The internet gives you unlimited platforms to connect current and potential clients with your expertise.

What Do You Look Like?

Images are powerful ways to engage with others. There is a sense of trust that comes with the E-mail, Newsletters, Websites, and most importantly Social Media, you can build an image of stability and professionalism.

Combine personality, interesting information with great images, and clients will connect you and your brand as the solution to their needs.

Can They See The Results?

Anyone can tell you what you what to hear. Everyone can tell you why you should choose their product or service. But when you demonstrate the results of what you have to offer, they will want to find out if it will work for them too. Seeing that you have already solved a similar problem, assures them that you are the one that will be able to help.

Be sure to document your results whenever possible. Always be on the lookout for ways to magnify and multiply your successes. Take pictures, write down customer quotes, and ask for opinions. These will come in handy next time you want to show other clients that they can trust you.

Putting yourself out there and showing people how you can help them will help new customers find you. If they find you and contact you first, you will be the one they trust.

Hook Local Customers With Facebook Ads

 

Whether your business is grocery or tax preparation, local business needs to look at diverting marketing efforts and dollars to Facebook Advertising. With the majority of the population participating on a daily basis, Facebook’s reach is almost unlimited. But here is the best part. Your ad targeting is too. The amount of information that Facebook provides is the key to how you can use its power to connect directly to your exact customer base.

The targeting options are almost endless. Here are some examples. Read more

Business Idea – Just Clean My Teeth Please

just clean my teeth please

Why is it not possible or at least advertised that you can just go get your teeth cleaned?

I know you are suppose to go get a check up every 6 months but I like that clean feeling right after a visit to the dentist. There should be some entrepreneurial dental hygentist out there that could open a salon style store where you can pop in and get a good teeth cleaning for say $25. “Just a clean and polish”