The #1 reason businesses struggle with growing their following on Facebook is that it is not easy for customers to find them or even know the business has a page. While Facebook is a great resource for businesses, they have not perfected the search capabilities that make it easy to find specific businesses. It is getting better though. Getting Facebook Likes for your local business page is the first order of business for marketing success. Read more
Does your business have a Facebook page? If not, it should. Facebook is by far the most popular online activity for the average consumer and believe it or not, you can connect directly to your customers without spending a single dime with Facebook business pages.
As Facebook business pages have evolved over the last few years, they have quickly become an effective way to market small and local business. The only problem is that while many businesses have them, very few actually use them correctly. Read more